Eventually, all decisions flow in or out of finance/accounting.

What was our return on ad spend, where should we spend our marketing dollars? Did we make money last month, and which channels should have our attention next month? Which departments and activities are driving business? Do we

Each of these questions has a spreadsheet from Steve in accounting, because he’s the closest to the numbers and can present them to management. He also has an incredible system of automating most of this process.

What Steve doesn’t know (or maybe he does) is that he is already playing a hybrid role: data analyst/engineer/VP of finance.

Our goal is to optimize this role. Our data teams are trained to understand finance questions and needs, and our finance teams understand data and programming to be an effective partner In technology projects, so that communication is effective and requirements are fulfilled.