Wholesale Distribution · PE-Backed
$4.1M in revenue opportunities hiding in plain sight
A PE-backed national wholesale distributor had a complete data model of its $65M business sitting unused for a decade. Category managers worked around it with spreadsheets that crashed on open. We unlocked it in two weeks.
Detailed write-up · Methods · Full outcome narrative
Tools & methods
Challenge
The company had built a well-structured data model ten years ago — products, sales, geography, customers, pricing history. Nobody in the business was using it or knew how. Meanwhile the organization ran manual workarounds that crashed on open.
Approach
Bridged the gap between what the business needed to know and what the data team had already built. Worked directly with the DBA to map the structure, build the queries, and deliver item-level answers to category managers. Ran a full portfolio analysis across the $65M product range.
Results
- $4.1M in revenue opportunities identified across a $65M portfolio
- Category managers moved from crashing spreadsheets to answers in minutes
- Decade-old data model activated as the operational analytics layer within two weeks
- ETL and reporting automation roadmap delivered
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