Government Services · E-Commerce

95% faster. $5.8M in revenue impact.

An online vehicle registration platform had scattered data across ad platforms, operations, and finance with no unified view. Over two years we rebuilt the data layer piece by piece — reconciliation, ROAS tracking, chargeback analysis, and performance dashboards.

Tools & methods

Challenge

The team was exporting everything to Excel, doing accounting outside the system, and journaling entries back in. Ad spend ran across five platforms with no unified view. They assumed it was a QuickBooks problem. It was a data architecture problem.

Approach

Rebuilt the financial and operational data layer across five projects: automated merchant reconciliation, unified ROAS dashboard tying ad spend to completed transactions, chargeback tracking system, call center performance dashboards, and order-to-cash process mapping.

Results

• 95% reduction in monthly data processing time
• $5.8M in revenue driven in collaboration with marketing leadership
• Financial close cut by 6.5 days per month
• CSAT improved 10%+ in two months following policy change
• Chargebacks reduced through data-driven policy change